Marketing Automation: 5 Reasons Why It Is Important
If you are a business owner or are rubbing shoulders with founders, you probably know that work days can get very hectic.
From back to back meetings to struggles to meet your goals for the quarter, the list of responsibilities goes on and on. It can be difficult to balance everything you need to do while making sure that your marketing is hitting the right audience – to the right people and at the right time.
If you never heard of marketing automation before, it is basically a software that can help the execution of marketing actions in a smoother way. From publishing social media posts to sending out emails, there are just a lot of ways in which marketing automation helps.
Below, we are listing the reasons why marketing automation works – and how you can implement it in your business.
1.It saves you precious time
The first and (for many) most important benefit of marketing automation lies in the time savings. The truth is, this process saves time and money. According to one infographic, the process of marketing automation is seen to save business owners and managers more than 6 hours per week – all while increasing the reply rate by 250% and saving them 80% more time with setting client appointments or meetings.
Most importantly, a marketing automation tool that has everything in place will save you time jumping from one platform to another and flipping between programs to set up your campaign in motion.
2.It helps you get more out of your CRM
For all of you thinking that CRM softwares and marketing automation are the same – you are wrong.
While Customer Relationship Management (CRM) software is a contact-focused way used more by sales, marketing automation software is marketing-focused. For example, it sheds light on where your contacts actually are within the marketing funnel, what resources they have downloaded, what web pages they have visited etc.
The real beauty of marketing automation is that it lets you set up processes that perform crucial tasks in response to your customer’s actions.
3.It helps you see “the big picture” data
Marketing automation processes rely on a lot of key performance indicators (KPIs) which you can use to increase your ROI and ensure complete success of your business.
For example, a marketing automation tool such as HubSpot lets you tag all of your marketing activities linked to your marketing campaigns – giving you comprehensive analytics of your traffic, clicks, conversion rates and more in one place. You can access reports and see how your site or campaign is performing in real time.
4.It enables to-the-core personalization
One of the things marketers like most about automation is personalization. As you probably know, personalization lets you truly tailor the content to the individuals that you desire – as well as each specific persona in your target audience.
Perhaps you know that personalized emails deliver 6X higher transaction rates – yet 70% of brands fail to use them.
For example, you can add personalization tokens and make your emails appear more personal – as they were sent specifically to the user rather than a large list. You can add their name or other details in the token and therefore be more likely to open the email and engage.
5.It increases your revenue
Last but not least in our list of benefit is the one linked to revenue.
As marketing automation automates up the selling, it also is more effective and results in an increase in your customer lifetime value and average deal size. Plus, it lets you target potential customers across multiple channels.
While reducing your costs (on staffing, lead scoring, repurposing content etc.) – marketing automation is a great way to improve your customer experience and get better results.
On a side note, marketing automation lets you improve your marketing ROI. If you are not meeting your revenue goals and not spending time and money on your marketing, then your marketing automation is an effective way to get there.
In the end, it is safe to conclude that marketing automation ahs come a long way. From a simple trend, it has become more enhanced and sophisticated. It also lets you build and execute campaigns that are centric to your customers, effectively and efficiently.
For many, the biggest difference is seen in how it saves money while letting you target your customers more specifically. Thanks to all the hyper personalization tools, predictive analytics and advanced customer database algorithms, now is the best time to reap the rewards of automation.
Have you been thinking about automating your marketing but are not sure where to start?
Great – you can contact us today and have a talk with our automation experts.